Much has been written about Amazon’s foray into financial services; a new survey shows that 3 in 10 consumers say they would open an Amazon checking account if it was offered by the e-commerce giant; this could represent as much as $100 billion in deposits; but the author believes this is not going to happen because consumers never do what they say and that Amazon probably doesn’t want to offer its own checking account; more likely is that Amazon will become a distribution channel for banks. Source.
