Consistent foot traffic in a bank branch has started to become a thing of the past and banks have been working to figure out what makes most sense for that expensive space; some banks have started to see the branch as more of a billboard and marketing tool to build market share; most customers have become comfortable with digital transactions but when a problem occurs they would prefer to go to the local branch so they can have a face to face conversation; bank branches are smaller than ever before and are staffed with a few key people, but this new strategy has seen success; CNB Bank in Pennsylvania said they hear comments from customers thinking they have a vast network of branches when they only have a few due to the style of the branch which helps it stand out; financial services are only becoming more digital but banks believe in their branches and are now adjusting how they utilize this key asset. Source.
