Whether you’re in banking or work for an entertainment giant customers look for a certain quality when it comes to their digital experience; former Disney technology executive Nikki Katz, now SVP of Digital Strategy at BofA, says the good experiences for customers will carry over and they will want that same top level experience no matter what they are doing; “When you think about digital, you have to think about that holistic experience that a customer has with you at every turn,” she said at the American Banker Digital Banking Conference last week. “It also means for us that the bank understands digital as part of a broader ecosystem.”; the crossover between different industries is happening more now than ever before, companies are looking everywhere to ensure they can provide customers with the best experience possible. Source.
