The deal would add to market competition for retail credit, specifically competing directly with Wal-Mart credit cards; Wal-Mart plans to begin a pilot program with Affirm that would offer installment loan plans in select locations and for a targeted group of online customers; source reports that the installment loans will focus on costlier items of $200 or more; with an Affirm partnership, Wal-Mart could seek to reach an expanded market demographic, specifically customers with limited credit histories; Affirm uses alternative underwriting methods and its loans average approximately $750 with repayment periods of three to 24 months and fixed annual percentage rates ranging from 10% to 30%. Source
Affirm has raised $200 million in its latest round led by GIC, a Singaporean sovereign-wealth fund; the valuation of the company is between $1.5 and $2 billion according to sources, which is about double the valuation of the company last year; Khosla Ventures and Spark Capital also participated in the round. Source
There is a growing competition brewing in the payments space and Affirm is look to stay near the top as they recently announced the move into financing small ticket purchases; the move comes after Visa and MasterCard made similar announcements; the payments space has become a highly competitive market where customers look for the simplest, most transparent way to make a purchase of any size. Source.
