Personal financial management or PFM apps have become one of the hotter areas in fintech the last few years; but with more companies starting the competition has been steep and now banks are incorporating a lot of the same features within their mobile apps; TearSheet interviewed Jillian Williams of the Anthemis Group about the PFM market; the interview covers how hard it is to differentiate your product when so many similar firms are out there and why are companies still receiving investment from VC’s; other topics include banks offering a similar suite of products, whether or not robo-advisors will add PFM capabilities and what’s next for the market. Source.
