Customer acquisition is a key factor for both traditional banks and online lenders; both use similar marketing tactics to reach customers and expand customer accounts; expensive marketing strategies have led many financial services companies to focus on providing free financial health and planning tools for their customers as part of their marketing strategy for customer acquisition; FICO provides examples from Prosper and Discover in their featured blog post; notes some of the things needed to develop successful financial health and planning tools. Sponsored Blog Post
We did something new this year at LendIt USA 2015. We hosted a series of pre-conference workshops that went into...
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[Editor’s note: This is a guest post from Joshua Schnoll, Director, Product Marketing at FICO. FICO is a bronze sponsor and will be...
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[Editor’s note: This is a guest post from John Birge, Chief Credit Officer of Credibility Capital. Previously he spent 14...
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[Editor’s note: This is a guest post from Avant. Avant is a platinum sponsor and will be in attendance at LendIt...
This week saw my first face-to-face meeting with Prosper management in several months and there was a lot to talk...
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