Buy now, pay later (BNPL) leader Afterpay is rolling out a new feature today called Pulse that rewards customers who make payments on time; Pulse allows customers to pay with their debit cards but make no actual up-front payment from participating retailers like Sephora, Macy’s, West Elm and more; instead they will make interest-free installment payments with more flexibility on payments for members; CEO Nick Molnar said, “Until today, loyalty programs across our industry have encouraged excessive spending, leaving no options for those shoppers who want to spend responsibly and avoid expensive fees and extended debt.” PYMNTS.
