A report from Viola Fintech shows why companies must go beyond embedded to contextual finance if they want their share of a $588 billion pie.
This week, we get philosophical and look at:
Embedded finance and how it will be woven into the fabric of the Internet
Applying the philosophies of existentialism, nihilism, and absurdism to Finance
Parsing symptoms in decentralized finance (Based Protocol) as artistic protest
Finding Dadaist beauty in chaos
Digital bank G10 is the first of its kind in a Brazilian favela, low-income areas which together account for roughly 17 million citizens.
Jifiti is quietly shaping the future of embedded finance by working strategically with banks to deliver personalized solutions.
In news of cross-selling financial products across categories, roboadvisor Wealthfront has gathered a nifty $1 billion of deposit assets for its 2.29% interest-yielding non-bank cash account. Given that the firm has a little over $10 billion in managed investment assets, charges somewhere between 0 and 25 bps on those assets, and took years of wiggly pivoting to get to the current stage, it is fair to consider this influx a big win in terms of client traction. It is also $22 million of annual interest payments. A couple of things come to mind that are worth pulling apart.
While BNPL has garnered most of the headlines in recent years, developments in embedded lending may end up having a more lasting impact on point of sale financing
Checking out in a physical store often involves special hardware that can create a barrier for BNPL adoption. Embedded lending is the solution.
The financial sector is set to see a shift in the light of proposed data rate rules. The impact on embedded finance may be unexpected.
I look at two mental models explaining why and how financial APIs have led to the creation of billions in enterprise value. The driving news is that Square Cash is competing with Robinhood in free trading, powered by trading API company DriveWealth. Last week, we saw that Chime, Robinhood, and Monzo were powered by payments API company Galileo. Should these enablers be worth the billion-dollar valuations of their clients? Are APIs inevitable technology progress? Or are we just seeing venture financing spilling desperately into a rebundling play to find profitability?
Embedded payroll provider check has announced three new tools to make it easier for SaaS companies or any software platform to offer their own payroll service.










