No longer a niche market, gig economy workers are expected to represented 50% of the workforce in the US by 2028; banks have historically avoided serving gig workers because they deemed them too risky but that is changing; alternative credit models use more and better data to make credit decisions which is reducing the risk of serving this segment; there are two ways banks can benefit from catering to gig workers: 1) they a big new source of revenue simply because gig workers are becoming such a large part of the economy, 2) building their brand image by serving this community well. Business Insider.
