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Google and Amazon’s mixed reality advertising could become digital lending and payments platforms
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Google and Amazon’s mixed reality advertising could become digital lending and payments platforms

Google and Amazon’s mixed reality advertising could become digital lending and payments platforms

Fintech Nexus Staff·
augmented realitybig techdigital lendingeCommercemarketingMetaverse / xR
·Jul. 8, 2019·1 min read

Finance is everywhere, and everywhere is finance. Smart city supply chains, self driving car insurance, video game real estate markets — no matter which frontier technology you touch, it will have embedded implications on the delivery of financial services. And why wouldn’t it? Like the use of language, finance is a human technology that allows societies to coalesce and compete with one another (in the Yuval Harari sense). It lifts people out of poverty and into entrepreneurship through microloans, providing generational sustenance for their families. And of course it also throws them into pits of corruption and greed, as they drink too deeply from the rivers of securitization and political power.

But enough poetry! I want to talk about augmented reality, attention platforms, and the re-formulation of payments and lending propositions in a global context.

  • Fintech Nexus Staff
    Fintech Nexus Staff

    This piece was created by one of our content team members. Reach us at [email protected]

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