Two years ago John Hancock acquired AI startup Guide Financial that helped to set the stage for their newly released robo-advisor Twine; “We weren’t going to be a Vanguard, and on the other hand, there are actors like Robinhood — we landed somewhere in the middle,” said Barbara Goose, John Hancock’s chief marketing officer as reported by Tearsheet; the company is completely separate from John Hancock, in technology stack and management, though they do coordinate with the firm through their innovation officer; allowing Twine to be separate but still connected to the main firm gives them flexibility and allow them to target their millennial customer. Source.
