Decentralized finance is formulating new mechanisms to correct for the pitfalls of liquidity mining, yield farming, and other early token distribution approaches. This is happening both at the level of individual projects like Alchemix or Fei, and at the level of industry wide consolidation through Olympus DAO and Tokemak. We explore where this evolution is going, and potential outcomes. In this first part of the analysis, we look closely at Olympus DAO, the concept of Protocol Owned Liquidity, and whether the economics make sense.