Ally Bank is launching an augmented reality game during the Super Bowl to help customers visualize and think about savings; Ally Big Save can be used during Super Bowl commercials to drag bills in a digital piggy bank and they are granted points during the game; the goal is to make people have fun but think about saving money; “While the game is a lot of fun, it’s also a way for Ally to help consumers focus on saving for something bigger to make a more meaningful impact on what matters most to them and those they care about,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, to TearSheet; Ally is not the first bank to experiment with augmented or virtual reality, other banks have started to use the technology as means of innovative marketing to engage customers. Source.
MoneyLion’s new feature is called Grow Your Stack; will help customers see a visual representation of their account balance as ‘cash’ over the real world; the feature will leverage iOS 11’s ARKit technology; Tim Hong, Chief Marketing Officer at MoneyLion stated, “If I write that you spent $350 on coffee as text, versus if I show you that in terms of a [visual] stack, you may be more likely to change your habits,” he said. “Not everyone learns in the traditional way.” Source