Ellevest is an investment platform focused on women; the firm is led by Sallie Krawcheck and recently raised $34.6 mn in a Series A round; the round was led by Rethink Impact with participation from a wide variety of investors including PSP Growth, Salesforce Ventures, CreditEase Fintech Investment Fund, LH Holdings, SK Impact Fund, Morningstar, Khosla Ventures, Mellody Hobson, Ulu Ventures, Contour Venture Partners and Astia Angels. Source
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Sallie Krawcheck
Sallie Krawcheck previously worked as a Wall Street executive but has since founded Ellevest; the company offers a digital investing platform helping female investors access low-cost ETFs based on goals; Venus Williams, a professional tennis player, is among investors in the company; according to Krawcheck, women are less concerned with beating the market and focus rather on ensuring their money won't disappear completely; the platform also considers the longer lifespans of women and the possibility of extended time off from work; Business Insider provides screenshots of setting up an account; the app is not yet in the app store. Source