Abundance sold 72% of all Innovative Finance ISA (IFISA) products in the last year; this represented 62% of investment into the new product overall; while the P2P lender is happy with their success they realize their market lead will diminish as they were one of a few platforms approved in the last year; a host of other platforms, including top lender Zopa, have been approved recently and the numbers are sure to be more widely spread out among a larger group of platforms; Bruce Davis, co-founder and joint managing director of Abundance, tells AltFi, “Abundance’s success is very much the good news part of the Innovative Finance ISA story to date.” Source
